Heavy Flow Podcast Episode 51 - Resisting the Female Lifestyle Empowerment Brand with Kelly Diels

Today I’m talking to Kelly Diels, a writer and feminist marketing consultant about the Female Lifestyle Empowerment Brand. We’re taking a break from talking about periods to discuss another taboo wellness topic: how the typical marketing paradigm, particularly online, is harmful to women.

Listen now:

Subscribe: Apple Podcasts | Stitcher | Email | RSS

This episode of Heavy Flow is supported by Let’s Get Checked, makers of personal, at-home health tests.
Visit letsgetchecked.com and use Amanda15 for 15% off any order.

What we discussed: 

What is the female empowerment lifestyle brand and how to recognize it
The pitfalls of the mainstream marketing formulas
Showing up with your feminist chisel
“Not every patriarchy is a man”
The difference between being a business icon and a cultural leader
January and the makeover myth
Desegregating our minds with social media

Connect with Kelly: 

Subscribe to Kelly’s Sunday loveletters

Resources mentioned in this episode: 

The Second Shift

Subscribe & leave a review: 

Sign up for my newsletter and never miss a cycle!

If you’re into Heavy Flow, please subscribe in iTunes and write a review – that’s the best way to support the show and help others find this podcast!

Produced by: TK Matunda
Music credit: Julia and Bradley of Home Studios
Graphic Design: Rachel Laird